Hims vs Keeps: Which Hair Loss Treatment Wins in 2026?
Hims vs Keeps, compared on price, treatments, and overall value — to see which men's hair loss service comes out ahead.
Last updated: Aug 12, 2026
Here’s the short version
Hims and Keeps are two of the most popular telehealth services for men's hair loss, and both are built on the same proven medications — finasteride and minoxidil — prescribed after an online doctor consult. Keeps is laser-focused on hair loss and priced to be affordable, while Hims offers a broader range including a combined finasteride + minoxidil spray, a DHT-blocking shampoo, and supplements. Here's how they compare.
Big-brand men's hair loss care — finasteride, minoxidil & more, from ~$20/mo
- Rx finasteride & minoxidil, plus a 2-in-1 topical spray
- 100% online — doctor consult, discreet home delivery
- Also DHT-blocking shampoo, biotin gummies & more
Affordable, hair-loss-focused Rx for men, from ~$25/mo
- Generic finasteride & minoxidil, built for hair loss
- Online doctor consult; discreet home delivery
- Simple subscription — cancel anytime
How They Compare
Pricing & Value
Keeps is built around affordability — generic finasteride starts around $25/month and minoxidil around $15/month. Hims is competitively priced with bundles and intro offers, but Keeps generally comes in a little lower for the core routine.
Hims
- Generic finasteride from ~$25/mo (Keeps)
- Minoxidil from ~$15/mo (Keeps)
Keeps
- Bundles and intro offers (Hims)
- No insurance required (both)
Treatment Range
Hims offers the broader lineup — oral finasteride, topical and oral minoxidil, a combined spray, a DHT-blocking shampoo, biotin gummies, and thickening products. Keeps keeps it focused on finasteride, minoxidil, and a ketoconazole shampoo.
Hims
- Finasteride, minoxidil, spray, shampoo, supplements (Hims)
- Combined 2-in-1 topical spray (Hims)
Keeps
- Finasteride, minoxidil, ketoconazole shampoo (Keeps)
- Rx after an online consult (both)
Convenience & Routine
Hims's 2-in-1 finasteride + minoxidil spray combines two treatments into one daily step, which many users find easier to stick with. Keeps uses separate finasteride and minoxidil products.
Hims
- 2-in-1 spray = one daily step (Hims)
- Broad product ecosystem (Hims)
Keeps
- Separate finasteride + minoxidil (Keeps)
- Discreet home delivery (both)
Focus
Keeps does one thing — men's hair loss — with no unrelated products or upsells, which keeps the experience simple. Hims spans many categories beyond hair, which adds range but also cross-sells.
Hims
- Hair-loss-only, no unrelated upsells (Keeps)
- Simple, focused experience (Keeps)
Keeps
- Broad multi-category platform (Hims)
- Licensed provider oversight (both)
Brand & Platform
Hims is a large, publicly traded consumer brand with a highly polished app and site. Keeps is a well-regarded hair-loss specialist (part of Thirty Madison) but a smaller name overall.
Hims
- Large, well-known consumer brand (Hims)
- Polished app and experience (Hims)
Keeps
- Respected hair-loss specialist (Keeps)
- Established telehealth operations (both)
Big-brand men's hair loss care — finasteride, minoxidil & more, from ~$20/mo
- Rx finasteride & minoxidil, plus a 2-in-1 topical spray
- 100% online — doctor consult, discreet home delivery
- Also DHT-blocking shampoo, biotin gummies & more
Side-by-Side Comparison
| Feature | Hims | Keeps |
|---|---|---|
| Starting Price | Competitive, bundles & intro offers | From ~$25/mo finasteride |
| Core Medications | Finasteride & minoxidil | Finasteride & minoxidil |
| Combined Spray | 2-in-1 finasteride + minoxidil | Separate products |
| Extras | Shampoo, gummies, thickeners | Ketoconazole shampoo |
| Focus | Broad men's health | Hair loss only |
| Consultation | 100% online | 100% online |
Starting Price
Hims
Keeps
Core Medications
Hims
Keeps
Combined Spray
Hims
Keeps
Extras
Hims
Keeps
Focus
Hims
Keeps
Consultation
Hims
Keeps
So, which should you pick?
Winner: HimsBoth are legitimate, well-run services built on the same core medications — but Hims takes this one for most people on range and convenience. It offers the widest set of treatments, a 2-in-1 spray that simplifies your routine, and a polished, trusted platform. Keeps is the better pick if your priority is the lowest price on a focused finasteride + minoxidil routine.
Choose Hims if you want
- Widest range — 2-in-1 spray, shampoo, supplements & more
- Combined finasteride + minoxidil topical spray
- Polished, well-known consumer brand
Choose Keeps if you prefer
- Among the most affordable options
- Single-minded focus on men's hair loss
- Simple, no-frills subscription
Hims vs Keeps: Frequently Asked Questions
Who wins, Hims vs Keeps?
Both are legitimate, well-run services built on the same core medications — but Hims takes this one for most people on range and convenience. It offers the widest set of treatments, a 2-in-1 spray that simplifies your routine, and a polished, trusted platform. Keeps is the better pick if your priority is the lowest price on a focused finasteride + minoxidil routine.
Is Hims cheaper than Keeps?
Keeps is built around affordability — generic finasteride starts around $25/month and minoxidil around $15/month. Hims is competitively priced with bundles and intro offers, but Keeps generally comes in a little lower for the core routine.
Does Keeps offer more than the basics compared to Hims?
Hims offers the broader lineup — oral finasteride, topical and oral minoxidil, a combined spray, a DHT-blocking shampoo, biotin gummies, and thickening products. Keeps keeps it focused on finasteride, minoxidil, and a ketoconazole shampoo.
Convenience & Routine: Hims or Keeps?
Hims's 2-in-1 finasteride + minoxidil spray combines two treatments into one daily step, which many users find easier to stick with. Keeps uses separate finasteride and minoxidil products.
Which is more focused on hair loss, Hims or Keeps?
Keeps does one thing — men's hair loss — with no unrelated products or upsells, which keeps the experience simple. Hims spans many categories beyond hair, which adds range but also cross-sells.
Which is the more established brand, Hims or Keeps?
Hims is a large, publicly traded consumer brand with a highly polished app and site. Keeps is a well-regarded hair-loss specialist (part of Thirty Madison) but a smaller name overall.